Saturday, November 6, 2010

skyflakes and fita



Monde M.Y. San Corporation, where the best of all worlds in quality and product excellence may be found, as embodied in our flagship brands, SkyFlakes crackers and Fita crackers.


Legacy

Diversity makes the world go 'round and good taste unites it! Monde M.Y. San Corporation has
 been in the business of baking a wide assortment of superlative crackers and biscuits since 1935,
which today are enjoyed the world over, by folks from all walks and nations.
From its humble beginnings, originating from the Escolta Ice Cream Parlor in Manila in 1935,
 the founders, the Mar Family, have taken a tradition of creating delectably wholesome snack foods into a new age.
Because of old-fashioned and time-honored values for quality, combined with 21st century
 technology-driven efficiency, we forge onward to provide the best possible products to our
 consumers and a most rewarding partnership for our dealers and distributors.
This is why you will find our products across all seven seas, with an ever e
xpanding following throughout the globe. Join us as we continue to grow and innovate.
Partake of the sweet taste of success!



Brands

Flagship brands SkyFlakes crackers and Fita crackers have been enjoyed by a great many
 generations of thoroughly satisfied consumers. As such, these heritage brands have held the
number one spot in their respective categories on the Philippine market.
Due to the popularity of these brands, beyond the local market, the products were also initially
sold abroad to Fil-Asian markets since the 1970's. However, beyond ethnic product preferences,
 vigorous global distribution arrangements which now include mainstream markets have been
established and continue to expand at a blistering pace. Monde M.Y. San's high standards for quality
and use of select ingredients, which put a premium on freshly-baked goodness, have earned numerous awards for its brands as well as the distinction of being a consistent international favorite amongst Asian
, American, European, Australian, Arabian and African markets, to date.
Indeed, Monde M.Y. San creates products that cross all borders and break down barriers-winning
flavor and literally, making the taste that's right to all "tongues"!


Communicating with our domestic and global target markets and cultivating lasting relationships with our consumers is a vital tool for creating brand affinity, leading to brisk product movement.
Locally, Monde M.Y. San is one of the top advertisers, while overseas efforts involve
a more non-traditional approach, depending on specific market situations.
Whatever the case may be, products are put on the fast-track toward robust sales.


Fita

So good, you won’t want to share it! Fita’s perfectly blended sweet and salty flavor
makes it everyone’s favorite snack.
Ingredients
Wheat Flour, Coconut Oil, Sugar, Vegetable Shortening (Hydrogenerated Coconut & Palm Oils),
 Skim Milk Powder, Leavening (Ammonium Bicarbonate, Baking Soda and Monocalcium Phosphate),
 Iodized Salt, Malt Extract and Sodium Metabisulfite or Enzymes.


SkyFlakes

The number 1 undisputed cracker brand since its introduction in the 1960’s SkyFlakes is known for its crisp taste and retention of oven-baked freshness. It is ideal as a snack in-between meals or can even serve as a substitute for rice or potatoes since it also complements many entrees, perfectly.
THE ONLY FILIPINO CRACKER TO MERIT THE SUPERBRANDS SEAL FOR:
- Market Dominance -Consumer Trust
- Customer Loyalty -Overall Market Acceptancy
- Brand Longevity
Ingredients
Wheat Flour, Vegetable Shortening (Hydrogenerated Coconut & Palm Oil), Iodized Salt, Sugar, Baking Soda & Yeast.

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